About Us

Meet the Team

How to Buy Your Best Franchise is presented by The Franchise Doctor, Inc. a consulting firm that turns successful companies into franchisors. For over 25 years, The Franchise Doctor has provided turn-key solutions that help companies comply with federal and state laws, create training manuals, and teach company employees how to source, qualify and educate franchise buyers interested in joining their systems.

Jim Deitz



 The Franchise Doctor, Inc, is a Denver-based consulting firm with an office in Atlanta, Georgia. We believe that the better informed a buyer is, the greater the probability he, or she, will choose the right franchise for his or her needs. Our exclusive FranchiseFit Entrepreneurial Surveys and our book, Insiders’ Secrets to Buying a Franchise, help people find a franchised business that makes good use of their talents and skills.

In 2016, we’re launching a landmark podcast: How to Buy Your Best Franchise, to help future franchise owners prepare themselves for the experience, whether they invest in a few months or in 5 or 10 years. Daily episodes will allow each subscriber to expand their knowledgebase exponentially.

The Franchise Doctor also develops franchising programs for companies with a proven record of success. We begin with a feasibility study, help clients develop fee and royalty structures, assist in creating the Franchise Disclosure Document and License Agreement, write training manuals and train company staff to sell franchises. Our clients report that we offer more thorough services at more competitive prices than others in the field.

Jim’s entire work history has been closely involved with entrepreneurship.

In 1989, Jim’s company narrowed its focus to offering franchise development services and selling franchises for a number of national companies. In 1996, the company posted a website called “The Franchise Doctor” which has helped thousands of potential franchise buyers around the world gain insight into the advantages of franchising.

Jim served as a member of the Board of Directors of the Southeast Franchise Forum for over 15 years and has spoken regularly at the University of Georgia, Kennesaw State University, Georgia State University, the Georgia Association of Business Brokers, the International Business Brokers’ Association, as well as the Southeast Franchise Forum.

In 2012, Jim relocated to the Denver market to better serve the West Coast and Mountain States.

Reach Jim at (303) 242-5868 or email: JD@FranchiseDoc.com


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Joe McCord


Vice President

Joe McCord joined The Franchise Doctor in the Fall of 2008. Joe’s franchising career began with Domino’s Pizza in 1981 as a Regional Controller. While with Domino’s Pizza, Joe completed his requirements and was certified as a Public Accountant in 1984. A few years later Joe transitioned from financial management into operations and was promoted to Regional Director overseeing the franchise and corporate operations in four states in the Southeast. In 1986, Joe was promoted to Regional Vice President of the Southeast covering 11 states, consisting of 700 franchise stores and 400 corporate stores generating $500,000,000 in annual sales.

While serving as Regional Vice President, Joe was also the managing partner in a 7-store franchise of Domino’s Pizza based in Florida. The franchise partnership was the second highest volume franchise in the State of Florida.

Joe’s franchising career continued when he joined the Board of Directors of a small regional franchisor, Steak-Out Franchising, Inc. The Board asked Joe to join the management team as Executive Vice President and focus his attention on franchise development. He remained with Steak-Out until July 2008.

In 2012, Joe joined Quiznos Subs as a Regional Vice President of Operations. Initially, he served 13 states in the Southeastern United States (including 400 franchised locations) and operations in Puerto Rico. Later he was assigned the entire east coast consisting of over 600 franchised locations. The regional team consisted of 3 Regional Directors of Operations, 18 Franchise Business Consultants and 4 Regional Marketing Managers.

Joe left Quiznos and returned to The Franchise Doctor in January 2015.

Joe has been involved as an owner in several small businesses relating to software, real estate development, international trade and consulting. Joe is a past member of the Board of Directors of the Georgia Restaurant Association. He served as Co-Chair of the Multi-Unit/Franchise Roundtable of the Georgia Restaurant Association. He also served on the Board of Directors of the Southeast Franchise Forum until January 2015 and has been a speaker for the International Franchise association at their annual conventions and regional roundtables and the Southeast Franchise Forum. He is President of the Flying Bulldogs Alumni Association at the University of Georgia’s Detachment 160 Air Force ROTC. Currently, Joe volunteers as an officer in the Civil Air Patrol at the Peachtree-DeKalb Senior Squadron.

To talk to Joe, call (404) 829-3732 or email: Joe.mccord@FranchiseDoc.com


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